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Because, as I learned shortly before the doors opened at 10, there was more to the late-night event at CompUSA than Windows Vista. The store had offered up a smattering of impressive deals on tech gear and peripherals--including Bluetooth headsets, webcams, printers and monitors--designed to complement to the Vista launch. But it couldn't possibly have helped Microsoft's PR efforts, as it was quite clear that the majority of the people waiting in line were eager to capitalize on the slashed prices and had no real interest in Vista or Office 2007. There were Microsoft-hued balloons on the ceiling, and prominent displays for the new products out of Redmond, Wash., but most of the customers at the store at 10 p.m. were completely blind to the decor as they dove for the specially priced gadgets. (Microsoft's Zune music player, by the way, was not among the specially priced items.)