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style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table><table class="row sub-header"style="background:#00837E;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="16px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;hyphens:auto;line-height:16px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h4 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:18px;font-weight:400;hyphens:none;line-height:22px;margin:0;margin-bottom:10px;padding:0;text-align:center;text-transform:uppercase;word-break:none;word-wrap:normal">News From Axion Ventures Inc.</h4><h5 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:500;hyphens:none;line-height:18px;margin:0;margin-bottom:0;padding:0;text-align:center;word-break:none;word-wrap:normal">Transmitted by PR Newswire for Journalists on <span class="prevent-break" style="display:inline-block">July 03, 2018 08:00 AM EST </span></h5></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row header" style="background:#e5f2f3;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:0;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h1 style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:20px;font-weight:500;line-height:28px;margin:0;margin-bottom:0;padding:0;text-align:left;word-wrap:normal">Axion Ventures Launches Rising Fire with Tencent in China</h1> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> </th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table> <table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table><p><span class="xn-location">VANCOUVER</span>, <span class="xn-chron">July 3, 2018</span> /CNW/ - Axion Ventures Inc. ("<b>Axion Ventures</b>", "<b>Axion</b>", or the "<b>Company</b>") (TSXV: AXV) is pleased to announce the commercial launch of the Company's self title, 'Rising Fire' in <span class="xn-location">China</span> through <span class="xn-money">Tencent</span> Holding Limited's (HKG: 0700) (OTC: TCEHY) ("<span class="xn-money">Tencent</span>") massive distribution network, 'WeGame'. Axion expects <span class="xn-money">Tencent</span> to distribute Rising Fire in a staged manner to approximately 1.5 million active WeGame users immediately, 15 million users by mid-July, and up to 100 million users by mid-August. Axion will update shareholders with usage and growth data on a periodic basis as this data is made available by <span class="xn-money">Tencent</span> who has the distribution rights of Rising Fire in <span class="xn-location">China</span>, the world's largest gaming market, with a projected value of <span class="xn-money">US$37.98 Billion</span> in 2018. </p>
<p>In connection with the launch, <span class="xn-money">Tencent</span> has commenced a multi-million dollar marketing campaign to raise awareness and drive player participation. Currently trading at a market cap of <span class="xn-money">US$ 475 Billion</span>, <span class="xn-money">Tencent</span> is the world's largest video game company by revenue. </p><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><center data-parsed="" style="min-width:510px;width:100%"><img src="https://mma.prnewswire.com/media/714130/Axion_Ventures_Inc__Axion_Ventures_Launches_Rising_Fire_with_Ten.jpg" alt="" align="center" class="float-center" style="-ms-interpolation-mode:bicubic;Margin:0 auto;clear:both;display:block;float:none;margin:0 auto;max-width:100%;outline:0;text-align:center;text-decoration:none;width:auto"></center></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left">
<p><b><u>Rising Fire Staged Release </u></b></p>
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<table border="1" cellpadding="0" cellspacing="0" class="prntblns" id="convertedTable52b0">
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<td class="prngen2"> <p class="prnews_p"><span class="prnews_span"><b>Stage 1:</b></span></p> </td>
<td class="prngen2"> <p class="prnews_p"><span class="prnews_span">1.5 Million Users</span></p> </td>
<td class="prngen2"> <p class="prnews_p"><span class="prnews_span">Currently in Process </span></p> </td>
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<td class="prngen2"><br></td>
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<td class="prngen2"> <p class="prnews_p"><span class="prnews_span"><b>Stage 2:</b></span></p> </td>
<td class="prngen2"> <p class="prnews_p"><span class="prnews_span">15 Million Users</span></p> </td>
<td class="prngen2"> <p class="prnews_p"><span class="prnews_span">By Mid-July 2018</span></p> </td>
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<td class="prngen2"><br></td>
<td class="prngen2"><br></td>
<td class="prngen2"><br></td>
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<td class="prngen2"> <p class="prnews_p"><span class="prnews_span"><b>Stage 3:</b></span></p> </td>
<td class="prngen2"> <p class="prnews_p"><span class="prnews_span">100 Million Users</span></p> </td>
<td class="prngen2"> <p class="prnews_p"><span class="prnews_span">By Mid-August 2018 </span></p> </td>
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<p></p>
<p>"After years of high-level, rigorous testing by the world's largest video game publisher, we are proud to announce that Rising Fire has officially been launched through Tencent's powerful distribution arm," said <span class="xn-person">Todd Bonner</span>, CEO and Chairman of Axion Ventures. "The testing process that Rising Fire was subjected to since 2016 examined multiple layers of gameplay, artwork, and playability which, through all four levels of alpha and beta testing, returned retention rates that indicate a major success. Through the data that has been logged, our team has produced what we believe to be a successful game within an industry that has exploded in popularity in recent years. We are excited to be able to report user growth as soon as Axion receives the hard data from <span class="xn-money">Tencent</span>." </p>
<p><b>Rising Fire</b></p>
<p>Rising Fire is a 600 man-year, third-person shooter, role playing game that has been initially developed for the PC platform in <span class="xn-location">China</span> which will be distributed by the largest game publisher in the world, <span class="xn-money">Tencent</span> Holdings Limited. The game contains 7 player classes, 20 levels, 30+ maps and more than 160 weapon parts providing players with endless customization. Five player versus player (PvP) and player versus environment (PvE) modules are offered allowing users to complete in solo game play featuring artificial intelligence or multiplayer, interactive e-sports events. </p>
<p><b>About Axion Ventures</b></p>
<p>Axion Ventures is an Investment Issuer with majority ownership in Axion Games, an online video game development and publishing company headquartered in <span class="xn-location">Shanghai, China</span> as well as in True Axion Interactive Ltd., a video game development company headquartered in <span class="xn-location">Bangkok, Thailand</span> and cofounded with True Corporation. Axion Ventures also maintains holdings in other innovative technology companies. </p>
<p><a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqjwOnO06jVNKQAIoUhiTaEe2a2xIs2W-2BzduvGCViL4wXu_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75GV-2BT0gmjVb7u3uaH1HKOyzuGm70-2FbxKVBrjnalmVLor0CuOvOkIcah4jRRPBwblx81WQfeWQae2VgOnJvSTFGzXPDNPMy3kXT97lBr0TZA4Mc8-2Bv3i32t5o-2F4Yuvwip8-2F8ICM5xB2zOAXrw9RwVSaph79Hmvp1mZjRDqfOkeMxJmVXX5sLmj64KDVVYteGtFooedkbWu-2BQpsMV-2F2rssr5s00x669uj5SYc5uJAEhq0tq8m12-2BqdM0N5P-2BHNKkmmfF9BimKNQtd40aYw2B-2BBkUg-3D-3D" rel="nofollow" target="_blank">http://www.axionventures.com</a> <br><i>Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.</i></p>
<p><b><i>Cautionary Statement Regarding Forward-Looking Information </i></b></p>
<p>Certain statements contained in this press release may constitute forward-looking information. These statements relate to future events or future performance. The use of any of the words "could", "intend", "expect", "believe", "will", "projected", "estimated", "proposed" and similar expressions and statements relating to matters that are not historical facts are intended to identify forward-looking information and are based on Axion Ventures' current belief or assumptions as to the outcome and timing of such future events. Actual future results may differ materially. In particular, this release contains forward-looking information relating to the number of users that Rising Fire will be made available to within a certain time criteria and expectations of substantial commercial revenue. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to Axion Ventures. Risk factors that could cause actual results or outcomes to differ materially from the results expressed or implied by forward-looking information include, among other things: general economic and business conditions; and changes in international regulatory regimes. Axion Ventures cautions the reader that the above list of risk factors is not exhaustive. The forward-looking information contained in this release is made as of the date hereof and Axion Ventures is not obligated to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by applicable securities laws. Because of the risks, uncertainties and assumptions contained herein, investors should not place undue reliance on forward-looking information. The foregoing statements expressly qualify any forward-looking information contained herein.</p>
<p>SOURCE Axion Ventures Inc.</p>
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style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table><table class="row sub-header"style="background:#00837E;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="16px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;hyphens:auto;line-height:16px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h4 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:18px;font-weight:400;hyphens:none;line-height:22px;margin:0;margin-bottom:10px;padding:0;text-align:center;text-transform:uppercase;word-break:none;word-wrap:normal">News From Axion Ventures Inc.</h4><h5 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:500;hyphens:none;line-height:18px;margin:0;margin-bottom:0;padding:0;text-align:center;word-break:none;word-wrap:normal">Transmitted by PR Newswire for Journalists on <span class="prevent-break" style="display:inline-block">July 03, 2018 08:00 AM EST </span></h5></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row header" style="background:#e5f2f3;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:0;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h1 style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:20px;font-weight:500;line-height:28px;margin:0;margin-bottom:0;padding:0;text-align:left;word-wrap:normal">Axion Ventures Launches Rising Fire with Tencent in China</h1> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> </th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table> <table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table><p><span class="xn-location">VANCOUVER</span>, <span class="xn-chron">July 3, 2018</span> /CNW/ - Axion Ventures Inc. ("<b>Axion Ventures</b>", "<b>Axion</b>", or the "<b>Company</b>") (TSXV: AXV) is pleased to announce the commercial launch of the Company's self title, 'Rising Fire' in <span class="xn-location">China</span> through <span class="xn-money">Tencent</span> Holding Limited's (HKG: 0700) (OTC: TCEHY) ("<span class="xn-money">Tencent</span>") massive distribution network, 'WeGame'. Axion expects <span class="xn-money">Tencent</span> to distribute Rising Fire in a staged manner to approximately 1.5 million active WeGame users immediately, 15 million users by mid-July, and up to 100 million users by mid-August. Axion will update shareholders with usage and growth data on a periodic basis as this data is made available by <span class="xn-money">Tencent</span> who has the distribution rights of Rising Fire in <span class="xn-location">China</span>, the world's largest gaming market, with a projected value of <span class="xn-money">US$37.98 Billion</span> in 2018. </p>
<p>In connection with the launch, <span class="xn-money">Tencent</span> has commenced a multi-million dollar marketing campaign to raise awareness and drive player participation. Currently trading at a market cap of <span class="xn-money">US$ 475 Billion</span>, <span class="xn-money">Tencent</span> is the world's largest video game company by revenue. </p><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><center data-parsed="" style="min-width:510px;width:100%"><img src="https://mma.prnewswire.com/media/714130/Axion_Ventures_Inc__Axion_Ventures_Launches_Rising_Fire_with_Ten.jpg" alt="" align="center" class="float-center" style="-ms-interpolation-mode:bicubic;Margin:0 auto;clear:both;display:block;float:none;margin:0 auto;max-width:100%;outline:0;text-align:center;text-decoration:none;width:auto"></center></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left">
<p><b><u>Rising Fire Staged Release </u></b></p>
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<table border="1" cellpadding="0" cellspacing="0" class="prntblns" id="convertedTable52b0">
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<td class="prngen2"> <p class="prnews_p"><span class="prnews_span"><b>Stage 1:</b></span></p> </td>
<td class="prngen2"> <p class="prnews_p"><span class="prnews_span">1.5 Million Users</span></p> </td>
<td class="prngen2"> <p class="prnews_p"><span class="prnews_span">Currently in Process </span></p> </td>
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<td class="prngen2"><br></td>
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<td class="prngen2"> <p class="prnews_p"><span class="prnews_span"><b>Stage 2:</b></span></p> </td>
<td class="prngen2"> <p class="prnews_p"><span class="prnews_span">15 Million Users</span></p> </td>
<td class="prngen2"> <p class="prnews_p"><span class="prnews_span">By Mid-July 2018</span></p> </td>
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<td class="prngen2"><br></td>
<td class="prngen2"><br></td>
<td class="prngen2"><br></td>
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<td class="prngen2"> <p class="prnews_p"><span class="prnews_span"><b>Stage 3:</b></span></p> </td>
<td class="prngen2"> <p class="prnews_p"><span class="prnews_span">100 Million Users</span></p> </td>
<td class="prngen2"> <p class="prnews_p"><span class="prnews_span">By Mid-August 2018 </span></p> </td>
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<p></p>
<p>"After years of high-level, rigorous testing by the world's largest video game publisher, we are proud to announce that Rising Fire has officially been launched through Tencent's powerful distribution arm," said <span class="xn-person">Todd Bonner</span>, CEO and Chairman of Axion Ventures. "The testing process that Rising Fire was subjected to since 2016 examined multiple layers of gameplay, artwork, and playability which, through all four levels of alpha and beta testing, returned retention rates that indicate a major success. Through the data that has been logged, our team has produced what we believe to be a successful game within an industry that has exploded in popularity in recent years. We are excited to be able to report user growth as soon as Axion receives the hard data from <span class="xn-money">Tencent</span>." </p>
<p><b>Rising Fire</b></p>
<p>Rising Fire is a 600 man-year, third-person shooter, role playing game that has been initially developed for the PC platform in <span class="xn-location">China</span> which will be distributed by the largest game publisher in the world, <span class="xn-money">Tencent</span> Holdings Limited. The game contains 7 player classes, 20 levels, 30+ maps and more than 160 weapon parts providing players with endless customization. Five player versus player (PvP) and player versus environment (PvE) modules are offered allowing users to complete in solo game play featuring artificial intelligence or multiplayer, interactive e-sports events. </p>
<p><b>About Axion Ventures</b></p>
<p>Axion Ventures is an Investment Issuer with majority ownership in Axion Games, an online video game development and publishing company headquartered in <span class="xn-location">Shanghai, China</span> as well as in True Axion Interactive Ltd., a video game development company headquartered in <span class="xn-location">Bangkok, Thailand</span> and cofounded with True Corporation. Axion Ventures also maintains holdings in other innovative technology companies. </p>
<p><a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqjwOnO06jVNKQAIoUhiTaEe2a2xIs2W-2BzduvGCViL4wXu_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75GV-2BT0gmjVb7u3uaH1HKOyzuGm70-2FbxKVBrjnalmVLor0CuOvOkIcah4jRRPBwblx81WQfeWQae2VgOnJvSTFGzXPDNPMy3kXT97lBr0TZA4Mc8-2Bv3i32t5o-2F4Yuvwip8-2F8ICM5xB2zOAXrw9RwVSaph79Hmvp1mZjRDqfOkeMxJmVXX5sLmj64KDVVYteGtFooedkbWu-2BQpsMV-2F2rssr5s00x669uj5SYc5uJAEhq0tq8m12-2BqdM0N5P-2BHNKkmmfF9BimKNQtd40aYw2B-2BBkUg-3D-3D" rel="nofollow" target="_blank">http://www.axionventures.com</a> <br><i>Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.</i></p>
<p><b><i>Cautionary Statement Regarding Forward-Looking Information </i></b></p>
<p>Certain statements contained in this press release may constitute forward-looking information. These statements relate to future events or future performance. The use of any of the words "could", "intend", "expect", "believe", "will", "projected", "estimated", "proposed" and similar expressions and statements relating to matters that are not historical facts are intended to identify forward-looking information and are based on Axion Ventures' current belief or assumptions as to the outcome and timing of such future events. Actual future results may differ materially. In particular, this release contains forward-looking information relating to the number of users that Rising Fire will be made available to within a certain time criteria and expectations of substantial commercial revenue. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to Axion Ventures. Risk factors that could cause actual results or outcomes to differ materially from the results expressed or implied by forward-looking information include, among other things: general economic and business conditions; and changes in international regulatory regimes. Axion Ventures cautions the reader that the above list of risk factors is not exhaustive. The forward-looking information contained in this release is made as of the date hereof and Axion Ventures is not obligated to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by applicable securities laws. Because of the risks, uncertainties and assumptions contained herein, investors should not place undue reliance on forward-looking information. The foregoing statements expressly qualify any forward-looking information contained herein.</p>
<p>SOURCE Axion Ventures Inc.</p>
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