KDX SR Defines the future of 3D technology by Launching 3D+ Strategy
Poster: SySAdmin
Posted on January 10, 2018 at 2:28:01 AM
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/* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */
/* ========== Page Styles ========== */
#bodyCell{padding: 20px;}
#templateContainer{
width: 600px;
background-color: #ffffff;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
body, #bodyTable{
background-color: #DEE0E2;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
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border-top: 4px solid #BBBBBB;
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/**
* @tip Set the border for your email.
*/
#templateContainer{
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/**
* @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
* @style heading 1
*/
h1{
color: #404040 !important;
display: block;
font-family: 'Montserrat', arial, sans-serif, helvetica;
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font-style: normal;
font-weight: bold;
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letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
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/**
* @tip Set the styling for all second-level headings in your emails.
* @style heading 2
*/
h2{
color: #404040 !important;
display: block;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 20px;
font-style: normal;
font-weight: bold;
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letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
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/**
* @tip Set the styling for all third-level headings in your emails.
* @style heading 3
*/
h3{
color: #3d98c6 !important;
display: block;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 16px;
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letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
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/**
* @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
* @style heading 4
*/
h4{
color: #808080 !important;
display: block;
font-family: 'Montserrat', arial, sans-serif, helvetica;
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letter-spacing: normal;
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margin-bottom: 10px;
margin-left: 0;
text-align: left;
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h4.subtitle {
color: #808080 !important;
font-size: 14px;
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/* ========== Header Styles ========== */
/**
* @tip Set the background color and bottom border for your email's preheader area.
* @theme header
*/
#templatePreheader{
background-color: #F4F4F4;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
*/
.preheaderContent{
color: #808080;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 10px;
line-height: 125%;
text-align: left;
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/**
* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
*/
.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
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/**
* @tip Set the background color and borders for your email's header area.
* @theme header
*/
#templateHeader{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
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/**
* @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
*/
.headerContent{
color: #505050;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 20px;
font-weight: bold;
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padding-top: 0;
padding-right: 0;
padding-bottom: 0;
padding-left: 0;
text-align: left;
vertical-align: middle;
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/**
* @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
*/
.headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
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text-decoration: underline;
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max-width: 600px;
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#socialShare img {
margin-right: 3px;
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/* ========== Body Styles ========== */
/**
* @tip Set the background color and borders for your email's body area.
*/
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background-color: #FFFFFF;
border-top: 1px solid #FFFFFF;
/*border-bottom: 1px solid #CCCCCC;*/
}
/**
* @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
* @theme main
*/
.bodyContent{
color: #505050;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 16px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
*/
.bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
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.bodyContent img{
display: inline;
height: auto;
max-width: 560px;
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/**
* @tip Set the background color and border for your email's data table.
*/
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background-color: #FFFFFF;
}
.templateDataTable a:link {
text-decoration: none;
color: #3d98c6;
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/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
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/*background-color: #E7F1FC;*/
color: #336699;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #FFFFFF;
font-weight: bold;
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/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #404040;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 12px;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
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/* ========== Column Styles ========== */
.templateColumnContainer{width: 200px;}
/**
* @tip Set the background color and borders for your email's column area.
*/
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background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
*/
.leftColumnContent{
color: #505050;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
.leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
.centerColumnContent{
color: #505050;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
.centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
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/**
* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
color: #505050;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
.rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
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.leftColumnContent img, .rightColumnContent img{
display: inline;
height: auto;
max-width: 260px;
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/* ========== Footer Styles ========== */
/**
* @tip Set the background color and borders for your email's footer area.
* @theme footer
*/
#templateFooter{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
}
/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
.footerContent{
color: #808080;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 10px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
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.footerContent.social, .footerContent.social h4 {
text-align: center;
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.footerContent.social a {
margin: 0 10px;
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/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
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/* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */
@media only screen and (max-width: 480px){
/* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
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/* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
#bodyCell{padding: 10px !important;}
/* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */
/* ======== Page Styles ======== */
/**
* @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
*/
#templateContainer{
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the first-level headings larger in size for better readability on small screens.
*/
h1{
font-size: 24px !important;
line-height: 100% !important;
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/**
* @tip Make the second-level headings larger in size for better readability on small screens.
*/
h2{
font-size: 20px !important;
line-height: 100% !important;
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/**
* @tip Make the third-level headings larger in size for better readability on small screens.
*/
h3{
font-size: 18px !important;
line-height: 100% !important;
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/**
* @tip Make the fourth-level headings larger in size for better readability on small screens.
*/
h4{
font-size: 16px !important;
line-height: 100% !important;
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/* ======== Header Styles ======== */
#templatePreheader{display: none !important;} /* Hide the template preheader to save space */
/**
* @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
#headerImage{
height: auto !important;
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.headerContent{
font-size: 20px !important;
line-height: 125% !important;
}
/* ======== Body Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.bodyContent{
font-size: 18px !important;
line-height: 125% !important;
}
.templateDataTableContainer {
background-color: #ffffff;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
border: 1px solid #DDDDDD;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
background-color: #D8E2EA;
color: #336699;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #202020;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 12px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ======== Column Styles ======== */
.templateColumnContainer{display: block !important; width: 100% !important;}
/**
* @tip Make the column image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
.columnImage{
height: auto !important;
max-width: 480px !important;
width: 100% !important;
}
/**
* @tip Make the left column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.leftColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the center column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.centerColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the right column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.rightColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/* ======== Footer Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens.
*/
.footerContent{
font-size: 14px !important;
line-height: 115% !important;
}
.footerContent a {
display:block !important;
} /* Place footer social and utility links on their own lines, for easier access */
.footerContent.social a {
display: inline-block !important;
}
}
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</td>
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<tr>
<td align="center" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;" valign="top">
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<tr>
<td class="bodyContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;color: #505050;font-family: 'Montserrat', arial, sans-serif, helvetica;font-size: 16px;line-height: 150%;padding-top: 20px;padding-right: 20px;padding-bottom: 20px;padding-left: 20px;text-align: left;" valign="top">
<h1 style="display: block;font-family: 'Montserrat', arial, sans-serif, helvetica;font-size: 26px;font-style: normal;font-weight: bold;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #404040 !important;">Tech Profile</h1>
<h4 style="display: block;font-family: 'Montserrat', arial, sans-serif, helvetica;font-size: 14px;font-weight: normal;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #808080 !important;">Username: <a href="https://prnmedia.prnewswire.com/profile/?action=editProfile" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;color: #3d98c6;font-weight: normal;text-decoration: underline;" target="_blank">aronschatz / edit profile</a>
</h4>
</td>
</tr>
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</td>
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<tr>
<td align="center" class="bodyContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;" valign="top">
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<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">
<h1 class="xn-hedline">KDX SR Defines the future of 3D technology by Launching 3D+ Strategy</h1>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">LAS VEGAS, Jan. 10, 2018</p>
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<p>
<span class="xn-location">LAS VEGAS</span>, <span class="xn-chron">Jan. 10, 2018</span> /PRNewswire/ -- <span id="spanHghlt1945">T</span>he 51st Consumer Electronics Show (CES) is being held in <span class="xn-location">Las Vegas</span>. Over 3,900 companies from all over the world <span id="spanHghlt9acb">are attending</span> this major event. KDX Group, the global 3D display technology leader, will showcase its latest technical achievements including 3D and Internet applications in its <span class="xn-money">230m</span><span id="spanHghlt951c"><sup>2</sup></span> booth (No. 35205) in the <span class="xn-location">Las Vegas</span> Convention Center South Hall No. 4. </p>
<p>An expert in innovative technology, KDX will launch its "3D+" strategy during CES. This strategy has three goals: to create an integrated man-machine interaction, to present a mixed reality experience and to build a brand new 3D eco-system. This new system will include 3D displays, 3D content and <span id="spanHghltf65f">Simulated Reality (SR)</span> experiences, which will support its world-leading glasses-free 3D display technology in combination with leading technologies in depth perception and spatial interaction. </p>
<p>
<span class="xn-person">Xu Shu</span>, CEO of KDX declare<span id="spanHghlt47c5">d</span><span id="spanHghltcbd8">,</span> "At this year<span id="spanHghlt12e5">'s </span>CES, KDX just announced <span id="spanHghlt850c">"3D+"</span> strategy which <span id="spanHghlt544c">combines</span> KDX<span id="spanHghlt6ae0">'s </span>world<span id="spanHghlt415a">-</span>leading 3D display technology with depth sensing and interactivity<span id="spanHghlt9427">, </span>and building the fundamental platform of SR, <span id="spanHghlt7046">combining</span> technologies, sharing experiences and leading in innovation is what the Simulated Reality Alliance (SRA) represents. The Simulated Reality future will be shaped by connecting and partnering with industry leaders that contribute and endorse the goals of the SRA."</p>
<p>The Simulated Realit<span id="spanHghltba1c">y e</span>xperience defines the future of KDX's "3D+" strategy. Through the delivery of SR, KDX will create a MR platform based on glasses-free 3D displays, to give the user a "materialized" experience featuring virtual reality in combination with an illusion of reality. This interaction breaks the traditional boundaries between virtuality and reality and realizes a medium-free fusion of the virtual digital world and the real physical world. SR, an impactful supplement and application upgrade to MR technology, requires no peripherals for viewing 3D and realizes a "seamless" connection of the virtual and real worlds. In contrast to MR, which is restrained by devices like helmets and glasses, SR has more extensive application values<span id="spanHghlt43d9">.</span>
</p>
<p>
<b>KDX's "3D+" strategy: opens up a new full smart devices and application scenes 3D age</b>
</p>
<p>In recent years, global tech giants like Microsoft, Apple, Google and Samsung have intensely focused on the layout of 3D in aspects of smart devices. These include content and applications such as driving 3D images and videos in different routes. These actions mean that the 3D age is coming fast, and new historic opportunities are presenting themselves for KDX.</p>
<p>Based on the conditions above, KDX is launching its forward-looking "3D+" strategy. On the one hand, this strategy will deliver SR-based MR experiences to support frontier technologies like AR, VR and MR enhanced by depth perception and spatial interaction technologies. These <span id="spanHghltc116">enhancements</span> will produce an upgraded 3D ecosystem within a complete innovation platform featured in vertical integration and transverse opensharing across multiple <span id="spanHghlt339b">ecologies </span>and industrial links, aiming at promoting the communal development of all industrial chains while bringing users unprecedented experiences and values.</p>
<p>"3D has been continually innovative and iterative in the last 20 years and is now more mature. Its market applications originate from the replacement o<span id="spanHghlt929e">f 3D glasses b</span>y glasses-free 3D. By combining spatial interaction and depth perception technologies with frontier technologies AR, VR and MR, 3D <span id="spanHghlt2680">has come</span> to a new full smart devices and full application scenes age," <span id="spanHghlt4e0e">said</span> Ms. <span class="xn-person">Xu Shu</span>, CEO of KDX, when talking about the launch of KDX's "3D+" strategy.</p>
<p>
<b>SR makes a breakthrough in MR to create a brilliant fusion of virtuality and reality </b>
</p>
<p>MR is an important technology in the 3D field with automatic drive, crypto-currency and artificial intelligence, and it is valued by insiders as one of <span id="spanHghlt5f02">the four key technologies to drive future development.</span> KDX's SR technology is orientated at building a free and open platform based on VR/AR/MR, and releasing users from head-mounted constraints. S<span id="spanHghltc7ee">R</span> also provides a seamless integration of the virtual world and the real world as well as by providing a complete set of immersed MR solutions in support of its world-leading glasses-free 3D display technology, depth perception technology and spatial interactive technology. At this CES, KDX presents to global consumers the two latest SR interactive experiences "Jungle Adventure" and "Aerodone". These impressively immersive experiences with a natural mode of interactivity will attract numerous consumers.</p>
<p>"SR integrates multiple technologies including optical imaging and display design, environmental/spatial perception technology, man-machine interactive integration and artificial intelligence. SR can create a <span id="spanHghlt0b15">'materialized'</span> experience distinguished by a combination of virtuality and reality. This phenomenon provides communication and interaction with virtual objects in a natural manner via eye movements, hand postures, touch, sound, etc.," <span id="spanHghlte194">said</span> <span class="xn-person">Zhang Biao</span>, president of KDX's 3D Display Business Group.</p>
<p>Industry analysts said that SR, like MR, combines VR and AR strengths, while building a vast industry chain that spans hardware, systems, platforms, development tools, languages, application apps, and consumer content. This integrated system has enormous business value. Withou<span id="spanHghlt8bc8">t g</span>lasses, SR can be openly and freely used <span id="spanHghlt905c">in full on</span> <span id="spanHghlt755c">smart device</span> and application scenes. SR can also be widely applied in many fields like games, education, scientific research, military, medicine, unmanned vehicles, navigation, security, outdoor commercial advertising and commercial performance. It will promote the innovation of production, consumption experience and business <span id="spanHghlt327e">models</span> in various industries. According related predication, the overall income of VR/AR/MR will reach a hundred billion USD and MR/SR production value will reach tens of billions USD in 2020.</p>
<p>
<b>Establishment of SR Alliance: to build a brand new 3D ecology encompassing 3D displays, 3D content and SR experiences</b>
</p>
<p>On the afternoon of <span class="xn-chron">January 10</span>, KDX with 20 major companies in control of global SR industrial chains present, will hold the SR Alliance initiation ceremony at CES. 3D display technology originator Phillips, world-famous 3C electronic companies Haier and AOC, global 3D sound effect leader Auro3D, famous body-sensing controller company Leap Motion and other well known corporations will attend the ceremony and make speeches. The representatives of devices and channel companies like Samsung, TCL, Huawei and Jingdong plan to attend and witness the establishment of the world's first SR alliance.</p>
<p>Centering on the top strategic planning and design in the SR industry, KDX will develop wide cooperation with the leading global corporations involved in 3D technology. This collaboration will build an open and innovative 3D ecology platform featuring integrated <span id="spanHghlt459e">resources </span>and information sharing to create a world-leading technology platform.</p>
<p>According to reports, for its SR/MR technology, KDX has developed a substantial cooperation with major international AR, VR and MR companies. This outstanding collaboration will support its world-leading 3D display technology and powerful industrialization advantages. It will also create rich applications at full smart devices and application scenes under its "3D+" strategy to build a MR platform (SR) based on glasses-free 3D displays, and delivering a brilliant combined vision of virtuality and reality<span id="spanHghltf4f7">. </span>
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<p>SOURCE KDX</p>
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<h1 class="xn-hedline">KDX SR Defines the future of 3D technology by Launching 3D+ Strategy</h1>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">LAS VEGAS, Jan. 10, 2018</p>
</div>
<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>
<span class="xn-location">LAS VEGAS</span>, <span class="xn-chron">Jan. 10, 2018</span> /PRNewswire/ -- <span id="spanHghlt1945">T</span>he 51st Consumer Electronics Show (CES) is being held in <span class="xn-location">Las Vegas</span>. Over 3,900 companies from all over the world <span id="spanHghlt9acb">are attending</span> this major event. KDX Group, the global 3D display technology leader, will showcase its latest technical achievements including 3D and Internet applications in its <span class="xn-money">230m</span><span id="spanHghlt951c"><sup>2</sup></span> booth (No. 35205) in the <span class="xn-location">Las Vegas</span> Convention Center South Hall No. 4. </p>
<p>An expert in innovative technology, KDX will launch its "3D+" strategy during CES. This strategy has three goals: to create an integrated man-machine interaction, to present a mixed reality experience and to build a brand new 3D eco-system. This new system will include 3D displays, 3D content and <span id="spanHghltf65f">Simulated Reality (SR)</span> experiences, which will support its world-leading glasses-free 3D display technology in combination with leading technologies in depth perception and spatial interaction. </p>
<p>
<span class="xn-person">Xu Shu</span>, CEO of KDX declare<span id="spanHghlt47c5">d</span><span id="spanHghltcbd8">,</span> "At this year<span id="spanHghlt12e5">'s </span>CES, KDX just announced <span id="spanHghlt850c">"3D+"</span> strategy which <span id="spanHghlt544c">combines</span> KDX<span id="spanHghlt6ae0">'s </span>world<span id="spanHghlt415a">-</span>leading 3D display technology with depth sensing and interactivity<span id="spanHghlt9427">, </span>and building the fundamental platform of SR, <span id="spanHghlt7046">combining</span> technologies, sharing experiences and leading in innovation is what the Simulated Reality Alliance (SRA) represents. The Simulated Reality future will be shaped by connecting and partnering with industry leaders that contribute and endorse the goals of the SRA."</p>
<p>The Simulated Realit<span id="spanHghltba1c">y e</span>xperience defines the future of KDX's "3D+" strategy. Through the delivery of SR, KDX will create a MR platform based on glasses-free 3D displays, to give the user a "materialized" experience featuring virtual reality in combination with an illusion of reality. This interaction breaks the traditional boundaries between virtuality and reality and realizes a medium-free fusion of the virtual digital world and the real physical world. SR, an impactful supplement and application upgrade to MR technology, requires no peripherals for viewing 3D and realizes a "seamless" connection of the virtual and real worlds. In contrast to MR, which is restrained by devices like helmets and glasses, SR has more extensive application values<span id="spanHghlt43d9">.</span>
</p>
<p>
<b>KDX's "3D+" strategy: opens up a new full smart devices and application scenes 3D age</b>
</p>
<p>In recent years, global tech giants like Microsoft, Apple, Google and Samsung have intensely focused on the layout of 3D in aspects of smart devices. These include content and applications such as driving 3D images and videos in different routes. These actions mean that the 3D age is coming fast, and new historic opportunities are presenting themselves for KDX.</p>
<p>Based on the conditions above, KDX is launching its forward-looking "3D+" strategy. On the one hand, this strategy will deliver SR-based MR experiences to support frontier technologies like AR, VR and MR enhanced by depth perception and spatial interaction technologies. These <span id="spanHghltc116">enhancements</span> will produce an upgraded 3D ecosystem within a complete innovation platform featured in vertical integration and transverse opensharing across multiple <span id="spanHghlt339b">ecologies </span>and industrial links, aiming at promoting the communal development of all industrial chains while bringing users unprecedented experiences and values.</p>
<p>"3D has been continually innovative and iterative in the last 20 years and is now more mature. Its market applications originate from the replacement o<span id="spanHghlt929e">f 3D glasses b</span>y glasses-free 3D. By combining spatial interaction and depth perception technologies with frontier technologies AR, VR and MR, 3D <span id="spanHghlt2680">has come</span> to a new full smart devices and full application scenes age," <span id="spanHghlt4e0e">said</span> Ms. <span class="xn-person">Xu Shu</span>, CEO of KDX, when talking about the launch of KDX's "3D+" strategy.</p>
<p>
<b>SR makes a breakthrough in MR to create a brilliant fusion of virtuality and reality </b>
</p>
<p>MR is an important technology in the 3D field with automatic drive, crypto-currency and artificial intelligence, and it is valued by insiders as one of <span id="spanHghlt5f02">the four key technologies to drive future development.</span> KDX's SR technology is orientated at building a free and open platform based on VR/AR/MR, and releasing users from head-mounted constraints. S<span id="spanHghltc7ee">R</span> also provides a seamless integration of the virtual world and the real world as well as by providing a complete set of immersed MR solutions in support of its world-leading glasses-free 3D display technology, depth perception technology and spatial interactive technology. At this CES, KDX presents to global consumers the two latest SR interactive experiences "Jungle Adventure" and "Aerodone". These impressively immersive experiences with a natural mode of interactivity will attract numerous consumers.</p>
<p>"SR integrates multiple technologies including optical imaging and display design, environmental/spatial perception technology, man-machine interactive integration and artificial intelligence. SR can create a <span id="spanHghlt0b15">'materialized'</span> experience distinguished by a combination of virtuality and reality. This phenomenon provides communication and interaction with virtual objects in a natural manner via eye movements, hand postures, touch, sound, etc.," <span id="spanHghlte194">said</span> <span class="xn-person">Zhang Biao</span>, president of KDX's 3D Display Business Group.</p>
<p>Industry analysts said that SR, like MR, combines VR and AR strengths, while building a vast industry chain that spans hardware, systems, platforms, development tools, languages, application apps, and consumer content. This integrated system has enormous business value. Withou<span id="spanHghlt8bc8">t g</span>lasses, SR can be openly and freely used <span id="spanHghlt905c">in full on</span> <span id="spanHghlt755c">smart device</span> and application scenes. SR can also be widely applied in many fields like games, education, scientific research, military, medicine, unmanned vehicles, navigation, security, outdoor commercial advertising and commercial performance. It will promote the innovation of production, consumption experience and business <span id="spanHghlt327e">models</span> in various industries. According related predication, the overall income of VR/AR/MR will reach a hundred billion USD and MR/SR production value will reach tens of billions USD in 2020.</p>
<p>
<b>Establishment of SR Alliance: to build a brand new 3D ecology encompassing 3D displays, 3D content and SR experiences</b>
</p>
<p>On the afternoon of <span class="xn-chron">January 10</span>, KDX with 20 major companies in control of global SR industrial chains present, will hold the SR Alliance initiation ceremony at CES. 3D display technology originator Phillips, world-famous 3C electronic companies Haier and AOC, global 3D sound effect leader Auro3D, famous body-sensing controller company Leap Motion and other well known corporations will attend the ceremony and make speeches. The representatives of devices and channel companies like Samsung, TCL, Huawei and Jingdong plan to attend and witness the establishment of the world's first SR alliance.</p>
<p>Centering on the top strategic planning and design in the SR industry, KDX will develop wide cooperation with the leading global corporations involved in 3D technology. This collaboration will build an open and innovative 3D ecology platform featuring integrated <span id="spanHghlt459e">resources </span>and information sharing to create a world-leading technology platform.</p>
<p>According to reports, for its SR/MR technology, KDX has developed a substantial cooperation with major international AR, VR and MR companies. This outstanding collaboration will support its world-leading 3D display technology and powerful industrialization advantages. It will also create rich applications at full smart devices and application scenes under its "3D+" strategy to build a MR platform (SR) based on glasses-free 3D displays, and delivering a brilliant combined vision of virtuality and reality<span id="spanHghltf4f7">. </span>
</p>
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<p>SOURCE KDX</p>
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<p>CONTACT: Marvin, +86-139-1800-5505, mawenlong@kdxfilm.com <br>
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