Tsinghua Unigroup Spreadtrum and uSens Jointly Release First AR Mobile Solution for the Mainstream Market
Poster: SySAdmin
Posted on January 9, 2018 at 12:49:01 PM
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<h1 class="xn-hedline">Tsinghua Unigroup Spreadtrum and uSens Jointly Release First AR Mobile Solution for the Mainstream Market</h1>
<div id="enrcontainer"></div>
<h2 class="xn-hedline">The pre-installed Smartphone AR engine will bring tens of millions of people into the AR revolution for the first time</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">LAS VEGAS, Jan. 9, 2018</p>
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<span class="right" id="playercontainer"> </span><span class="xn-location">LAS VEGAS</span>, <span class="xn-chron">Jan. 9, 2018</span> /PRNewswire/ -- As the affiliate of Tsinghua Unigroup, Spreadtrum Communications ("Spreadtrum"), a leading fabless semiconductor company in <span class="xn-location">China</span> with advanced technology in 2G, 3G, and 4G wireless communications standards together with uSens, a pioneer in HCI, inside-out tracking solutions for augmented and virtual reality, today released the first AR (Augmented Reality) smartphone engine catering to the mainstream market at the Consumer Electronics Show 2018 in <span class="xn-location">Las Vegas</span>.</p>
<p>The AR mobile solution, an outcome of the joint development on the Spreadtrum SC9853I chipset platform between the two parties, is built into the default Spreadtrum camera lib and can realize stable and smooth AR camera effects. With 14 nm 8-core 64-bit Intel Airmont architecture processor, Spreadtrum SC9853I reaches 1.8 GHz in dominant frequency, and possesses efficient mobile computing performance and ultra-low power dissipation management. While the self-developed core AR technology provided by uSens is based on monocular RGB cameras, delivering a position accuracy of up to 1mm. This Simultaneous Localization and Mapping (SLAM) based inside-out 6DOF positional tracking solution is designed from the ground up for mobile devices through advanced machine learning and computer vision techniques to achieve high stability.</p>
<p>Compared with the AR solutions only applicable to top models in the market (ARKit by Apple and ARCore by Google), the Spreadtrum-uSens joint solution boasts a more extensive algorithm, less restrictions for adaptive models, and lower CPU utilization (only one-fourth of ARcore in tests). More importantly, the Spreadtrum-uSens mobile AR program not only runs smoothly in several high-end mobile phones, but also shows strong adaptability and stable performance in popular mainstream mobile phones.</p>
<p>The cooperation helps both parties to consolidate their own resources advantages. The technical advantages of uSens will help to strengthen the strategic deployment of Spreadtrum in the field of AR mobile, while Spreadtrum's broad mobile user base is undoubtedly a considerable attraction to developers - which may generate more possibilities for the scene-based and commercial applications of mobile AR technologies.</p>
<p>"Spreadtrum has always been committed to providing differentiated and diversified product portfolios for consumers all over the globe. Working together with uSens will further enhance Spreadtrum's strategic layout in mobile AR, so as to continue offering premium solutions integrating leading technologies and optimal benefits to our customers and hundreds of millions of smartphone users," <span id="spanHghlt10fc">said</span> Mr. <span class="xn-person">Adam Zeng</span>, Global Executive Vice President of Tsinghua Unigroup and CEO of Spreadtrum. "The cooperation between Spreadtrum and uSens will go a long way towards filling the huge gap in the market for AR solutions for mainstream mobile phones. It will capture the benefits from resource integration, and boost a powerful, mutually-beneficial alliance between Chinese brands in the field of mobile AR."</p>
<p>"In 2017 we began to see the great potential of smartphone AR, but for the industry to thrive, more than just the owners of expensive smartphone hardware should be brought into the AR revolution," said Yue Fei, Founder and CTO of uSens, "Spreadtrum is the perfect partner to expand the reach of AR to everyone through their wide distribution of high quality, but affordable smartphones. Through the partnership with Spreadtrum, the pre-install capacity of our AR engine will reach tens of millions 2018. We are excited for the reception from the user base and this announcement will come as a big win for the entire<span id="spanHghlt2d30"> AR industry."</span>
</p>
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<p id="PURL">
<img alt="Cision" height="12" src="https://c212.net/c/img/favicon.png?sn=CN82763&sd=2018-01-09" title="Cision ID" width="12"> View original content with multimedia:<a href="http://www.prnewswire.com/news-releases/tsinghua-unigroup-spreadtrum-and-usens-jointly-release-first-ar-mobile-solution-for-the-mainstream-market-300579734.html" id="PRNURL" rel="nofollow">http://www.prnewswire.com/news-releases/tsinghua-unigroup-spreadtrum-and-usens-jointly-release-first-ar-mobile-solution-for-the-mainstream-market-300579734.html</a>
</p>
<p>SOURCE Spreadtrum Communications, Inc.</p>
</div>
<img alt="" src="https://rt.prnewswire.com/rt.gif?NewsItemId=CN82763&Transmission_Id=201801091200PR_NEWS_USPR_____CN82763&DateId=20180109" style="border:0px; width:1px; height:1px;" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>CONTACT: Spreadtrum, Kathy.zhou, news@spreadtrum.com, +86-21-2036-0600 x1120; uSens, Heidi Liu, hliu@usens.com, +86 17704026632 <br>
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<p>Web Site: <a class="release-link" href="http://www.spreadtrum.com" target="_newbrowser">http://www.spreadtrum.com</a>
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font-size: 10px;
line-height: 125%;
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* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
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.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
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* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
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text-align: left;
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/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
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* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
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/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
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* @theme footer
*/
#templateFooter{
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/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
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color: #808080;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 10px;
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/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
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<h1 class="xn-hedline">Tsinghua Unigroup Spreadtrum and uSens Jointly Release First AR Mobile Solution for the Mainstream Market</h1>
<div id="enrcontainer"></div>
<h2 class="xn-hedline">The pre-installed Smartphone AR engine will bring tens of millions of people into the AR revolution for the first time</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">LAS VEGAS, Jan. 9, 2018</p>
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<span class="right" id="playercontainer"> </span><span class="xn-location">LAS VEGAS</span>, <span class="xn-chron">Jan. 9, 2018</span> /PRNewswire/ -- As the affiliate of Tsinghua Unigroup, Spreadtrum Communications ("Spreadtrum"), a leading fabless semiconductor company in <span class="xn-location">China</span> with advanced technology in 2G, 3G, and 4G wireless communications standards together with uSens, a pioneer in HCI, inside-out tracking solutions for augmented and virtual reality, today released the first AR (Augmented Reality) smartphone engine catering to the mainstream market at the Consumer Electronics Show 2018 in <span class="xn-location">Las Vegas</span>.</p>
<p>The AR mobile solution, an outcome of the joint development on the Spreadtrum SC9853I chipset platform between the two parties, is built into the default Spreadtrum camera lib and can realize stable and smooth AR camera effects. With 14 nm 8-core 64-bit Intel Airmont architecture processor, Spreadtrum SC9853I reaches 1.8 GHz in dominant frequency, and possesses efficient mobile computing performance and ultra-low power dissipation management. While the self-developed core AR technology provided by uSens is based on monocular RGB cameras, delivering a position accuracy of up to 1mm. This Simultaneous Localization and Mapping (SLAM) based inside-out 6DOF positional tracking solution is designed from the ground up for mobile devices through advanced machine learning and computer vision techniques to achieve high stability.</p>
<p>Compared with the AR solutions only applicable to top models in the market (ARKit by Apple and ARCore by Google), the Spreadtrum-uSens joint solution boasts a more extensive algorithm, less restrictions for adaptive models, and lower CPU utilization (only one-fourth of ARcore in tests). More importantly, the Spreadtrum-uSens mobile AR program not only runs smoothly in several high-end mobile phones, but also shows strong adaptability and stable performance in popular mainstream mobile phones.</p>
<p>The cooperation helps both parties to consolidate their own resources advantages. The technical advantages of uSens will help to strengthen the strategic deployment of Spreadtrum in the field of AR mobile, while Spreadtrum's broad mobile user base is undoubtedly a considerable attraction to developers - which may generate more possibilities for the scene-based and commercial applications of mobile AR technologies.</p>
<p>"Spreadtrum has always been committed to providing differentiated and diversified product portfolios for consumers all over the globe. Working together with uSens will further enhance Spreadtrum's strategic layout in mobile AR, so as to continue offering premium solutions integrating leading technologies and optimal benefits to our customers and hundreds of millions of smartphone users," <span id="spanHghlt10fc">said</span> Mr. <span class="xn-person">Adam Zeng</span>, Global Executive Vice President of Tsinghua Unigroup and CEO of Spreadtrum. "The cooperation between Spreadtrum and uSens will go a long way towards filling the huge gap in the market for AR solutions for mainstream mobile phones. It will capture the benefits from resource integration, and boost a powerful, mutually-beneficial alliance between Chinese brands in the field of mobile AR."</p>
<p>"In 2017 we began to see the great potential of smartphone AR, but for the industry to thrive, more than just the owners of expensive smartphone hardware should be brought into the AR revolution," said Yue Fei, Founder and CTO of uSens, "Spreadtrum is the perfect partner to expand the reach of AR to everyone through their wide distribution of high quality, but affordable smartphones. Through the partnership with Spreadtrum, the pre-install capacity of our AR engine will reach tens of millions 2018. We are excited for the reception from the user base and this announcement will come as a big win for the entire<span id="spanHghlt2d30"> AR industry."</span>
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<img alt="Cision" height="12" src="https://c212.net/c/img/favicon.png?sn=CN82763&sd=2018-01-09" title="Cision ID" width="12"> View original content with multimedia:<a href="http://www.prnewswire.com/news-releases/tsinghua-unigroup-spreadtrum-and-usens-jointly-release-first-ar-mobile-solution-for-the-mainstream-market-300579734.html" id="PRNURL" rel="nofollow">http://www.prnewswire.com/news-releases/tsinghua-unigroup-spreadtrum-and-usens-jointly-release-first-ar-mobile-solution-for-the-mainstream-market-300579734.html</a>
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<p>SOURCE Spreadtrum Communications, Inc.</p>
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<img alt="" src="https://rt.prnewswire.com/rt.gif?NewsItemId=CN82763&Transmission_Id=201801091200PR_NEWS_USPR_____CN82763&DateId=20180109" style="border:0px; width:1px; height:1px;" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>CONTACT: Spreadtrum, Kathy.zhou, news@spreadtrum.com, +86-21-2036-0600 x1120; uSens, Heidi Liu, hliu@usens.com, +86 17704026632 <br>
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<p>Web Site: <a class="release-link" href="http://www.spreadtrum.com" target="_newbrowser">http://www.spreadtrum.com</a>
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