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drupa 2016: Heidelberg Exhibits the Digitized Future of the Print Media Industry Under the Motto "Simply Smart"

Poster: SySAdmin
Posted on December 7, 2015 at 6:14:01 AM
drupa 2016: Heidelberg Exhibits the Digitized Future of the Print Media Industry Under the Motto "Simply Smart"

HEIDELBERG, Germany, December 7, 2015 /PRNewswire/ --

       
        - "Smart print shop" shows the integrated and networked print shop 
        - "Smart services" boost availability and productivity  
        - "Smart collaboration" stands for innovative approaches to cooperation  
        - Collaborations combine expertise and accelerate development -  

    Heidelberg joins with partners at drupa to exhibit pioneering solutions in Duesseldorf
and Wiesloch-Walldorf  

    - Cross reference: Picture is available at AP Images (http://www.apimages.com) and
http://www.presseportal.de/nr/6678 -

(Photo:
http://photos.prnewswire.com/prnh/20151207/293560 )

    During the drupa 2016 trade fair (Duesseldorf, May 31 to June 10, 2016), Heidelberger
Druckmaschinen AG (Heidelberg) will be exhibiting the digitized future of the print media
industry under the motto "Simply Smart". At its heart, this topic is about the pressing
need for print shops to continuously improve their efficiency and respond to the global
demands of end customers in ever faster and more flexible ways. To meet this need, print
shops must determine how their business model can be digitized and involve their customers
in this process. The highly flexible production of a growing number of personalized print
products is, in itself, becoming a standard process. In the future, print shops will be
embedded even more deeply into a digital supply chain with customers and suppliers, and
will have to meet even greater expectations regarding additional services such as shipping
and multimedia marketing.

    "Presented under the motto "Simply Smart", the Heidelberg exhibits at drupa will
showcase the digitized and industrially organized print shop as an essential element for
successful business models in the future. Working with our partners, we want to offer
futureproof products and services that help our customers to be successful," says Harald
Weimer, Member of the Management Board, responsible for Heidelberg Services. "We believe
that the integrated and networked print shop represents a trailblazing step for companies
in our industry that want to move their businesses forward. By supplying automated
processes and services, we are helping our customers to meet the demands that competitive
print media production will face in the future."

    The "Simply Smart" theme is the company's response to the challenges associated with
Print Media Industry 4.0. Heidelberg is offering specific benefits and making it as easy
as possible to work with increasingly complex processes and technologies.

    "Smart print shop" shows the integrated and networked print shop 

    Most Heidelberg products are already suitable for integrating and automating processes
in a print shop. The Prinect print and media workflow from Heidelberg forms the basis for
integrated communication between systems and machinery. It focuses on the smart
integration of offset and digital printing, additional automation of all production
processes, integration of commercial processes, and the inclusion of print buyers in the
workflow. Through Prinect, Heidelberg also gives its customers the opportunity to run
offset and digital technologies in parallel, based on a user-friendly and integrated
process. What's more, the company is continuously expanding its digital printing
portfolio. As part of its ongoing work in this area, Heidelberg and Fujifilm will be
exhibiting a joint development at drupa in the form of a new, highly productive
inkjet-based digital printing system for industrial commercial and packaging printing.

    "Prinect is the basis for integrated communication inside the print shop and between
the print shop and their customers and suppliers," says Stephan Plenz, Member of the
Management Board, responsible for Heidelberg Equipment. This integration is supported, for
example, by the new Prinect Portal, which makes communication between print shops and
customers much easier and more transparent; by the new Prinect Web Shop, which offers
print shops an easy route into online trading; and by the Prinect digital front end, which
can be used to integrate digital printing systems into the overall workflow of a print
shop. "That is how we are helping make the digitized and networked print shop a reality."

    What that means is that, in the "smart print shop" of the future, the production
process will be automated and cost-optimized and machines will take care of setup
processes themselves, as they will be able to access production-relevant data from
upstream. However, management is also integrated for monitoring business processes,
providing print shops the ability to give their customers direct access to production
processes.

    "Smart services" boost availability and productivity  

    Service offerings and consumables - or "smart services" - from Heidelberg safeguard
the smooth running of a print shop round the clock. Since print shops have open interfaces
due to Prinect and the various Remote Service packages, there are specific advantages in
both day-to-day print production and in terms of services.

    Using eCall, a press can automatically make contact with the service team at
Heidelberg when a fault occurs. Thanks to Remote Service, service engineers can log into
the customer's systems through the open interface architecture and provide targeted
support fast. Remote Monitoring, meanwhile, ensures that machinery notifies the service
team of a problem before it causes a machine stoppage, so that parts can be replaced in
good time during a scheduled service, for example.

    Most importantly, reliable and efficient print production also depends on tested
consumables that are suitable for the relevant application. And this is where customers
can choose from the fully comprehensive range of Heidelberg Saphira consumables, which
include the Saphira Eco product line for environmentally friendly print production, a
specific offering for LE UV printing, Saphira Low Migration products for food packaging,
and consumables geared for use with Speedmaster Anicolor presses.

    "Smart collaboration" stands for innovative approaches to cooperation  

    New digital approaches are also being developed as part of the collaboration between
Heidelberg and its customers. The first example is the use of e-commerce - among other
things through the new Heidelberg Online Shop. In a further step, customers will be able
to log into the Heidelberg website to obtain a detailed breakdown of how their machines
are performing. This will create a new sales platform for software, services, and
consumables.

    Through Performance Benchmark, Heidelberg gives its customers access to a database of
performance data that they can use to compare themselves anonymously against other print
shops and draw important conclusions regarding their performance and efficiency. Since it
has access to machine and pressroom performance data, Heidelberg can use Performance Plus
to offer customers specific proposals for how to improve performance and can provide a
solution package comprising hardware, software, and training that is tailored to the
customer's situation.

    Collaborations combine expertise and accelerate development - Heidelberg joins with
partners at drupa to exhibit pioneering solutions in Duesseldorf and Wiesloch-Walldorf  

    First and foremost, Heidelberg is building on its collaborations. In terms of digital
solutions for the printing industry, Heidelberg is widening its range of offerings with
cooperation partners Ricoh and Fujifilm, so as to meet customer requirements with added
efficiency and speed. The company is combining its expertise with that of its partners to
create one integrated system. The same applies to postpress partnerships with Masterworks
and Polar that are designed to tap into more market segments.

    During the drupa trade fair, Heidelberg will be offering its customers a comprehensive
overview of the digitized future of the printing industry both in Hall 1 in Duesseldorf
and at the Print Media Centers at the Wiesloch-Walldorf site. At its booth in Hall 1,
Heidelberg and its partners will be exhibiting integrated business models for commercial
and packaging printing under the motto "Simply Smart". The focus will be on pioneering
innovations for offset and digital printing, prepress, finishing, the workflow, and the
associated services and consumables.

    The trade fair activities in Wiesloch-Walldorf, meanwhile, will center on the broad
Heidelberg portfolio. They are aimed primarily at customers who want to find out about the
latest innovations, but also have varied needs in terms of productivity, automation, and
capacity requirements.

    For further information about the company and image material, please visit the Press
Lounge of Heidelberger Druckmaschinen AG at http://www.heidelberg.com .

       
         
        For further information: 
        Heidelberger Druckmaschinen AG 
        EmptyBreak:MARKER 
        Thomas Fichtl 
        Phone: +49-6221-92-67123 
        Fax: +49-6221-92-67129 
        E-Mail: Thomas.Fichtl@heidelberg.com  

     

    Photo:
    http://photos.prnewswire.com/prnh/20151207/293560

Photo:http://photos.prnewswire.com/prnh/20151207/293560
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20151207/293560
http://photoarchive.ap.org/
Heidelberger Druckmaschinen AG
 
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