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DuPont Displays on April 3 announced that it has launched a DuPont Olight brand, giving a new identity for its future OLED (organic light-emitting diode) display products and signaling its commitment to OLED technology. Derived from the words OLED and light, the Olight brand name will represent displays featuring superior brightness and contrast ratio, fast response time and wide viewing angles, the company said. Equipped with a pilot line in Santa Barbara, California and a full production line via partner RiTdisplay in Hsinchu, Taiwan, the company expects initial applications for Olight products to be in the consumer, industrial and medical areas.